Insights on using crowdsourcing for marketing
As I will be running a Crowdsourcing for Marketing workshop in New York this Thursday, I was keen to attend the Marketing session at CrowdConf today. Here are brief notes from the speakers through what...
View ArticleSlides for Crowdsourcing for Marketing Workshop in New York
Today I ran a Crowdsourcing for Marketing for Enterprise & Agencies workshop in New York as part of the global Crowdsourcing Week series of events. I was very happy with how it went and the...
View ArticleSlides for Crowdsourcing for Media and Content workshop in New York
Last Friday in New York, shortly before Sandy shook things up, I ran a Crowdsourcing for Media and Content workshop as part of the Crowdsourcing Week global series of events. Media is one of the...
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Launch of Future of the CIO framework
Over the next few weeks I will be giving the keynote at the Tomorrow-Ready CIO Series organized by CIO magazine and sponsored by IBM. The events will be held over breakfast in Canberra, Perth, Sydney,...
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Promoting alcohol on social media: where do we draw the line?
Last Friday I was interviewed for a segment on ABC 7pm News about alcohol advertising on social media. Click on the image below to see the video. The piece begins: There are concerns alcohol companies...
View ArticleThe immense social media opportunity for real estate
The Weekend Australian last Saturday had an interesting article titled Facebook shakes up house hunt (subscription may be required). It described how a couple had bought their dream home after finding...
View ArticleDriving retail success through visible uniqueness
My wonderful wife, the talented jewellery designer Victoria Buckley, has had her boutique in Sydney’s historical Strand Arcade for 21 years. The Strand is the best possible location for her in Sydney,...
View ArticleTrying hard to be genuine: the only viable path is transparency
ABC News recently ran a segment Social media forces companies to change their marketing strategies or risk being left behind. The piece, which included quotes from Mark Zuckerberg, Guy Kawasaki, and...
View ArticleThe future of credit unions is community
Two weeks ago I gave the closing keynote at the Boards of Directors and Supervisory Committees Conference of the U.S. National Association of Federal Credit Unions in the beautiful Hawaiian island of...
View ArticleWill the Respect Network enable us to take back control of our data and our...
Yesterday I attended the Sydney launch event of the Respect Network, an initiative designed to allow individuals to own and take control of their data. They played this video, narrated by John Hurt,...
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How will TV and digital video converge and who will take the bulk of the value?
While news-on-paper is on the way out, it appears to be quite a different story for TV. The TV industry globally is challenged in a variety of ways, however revenues in the US remain resilient, as...
View ArticleAgencies must adapt to a marketing world based on open systems
John Winsor, CEO of crowdsourcing-based advertising agency Victors & Spoils and Chief Innovation Officer at global marketing conglomerate Havas, has long been an innovator and provocateur in agency...
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Can Facebook-informed algorithms know you better than your mother?
This morning I was interviewed on the national breakfast program Sunrise about whether algorithms can assess our personality better than those who are closest to us. Click on the image below to view...
View ArticleKeynote slides: Creating the Future of News
Tomorrow I am giving the opening keynote at International News Media Association (INMA) World Congress in New York. Over 400 senior news executives from 45 countries are gathering to gain insights into...
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A taxonomy of branded content and its role in the future of media
Immediately after my opening keynote on Creating the Future of News at INMA World Congress in New York last week was a very interesting plenary session from Neil Zuckerman of Boston Consulting Group...
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Consumer expectations continue to rise: advocacy reduces, antagonism rises,...
The latest results from IBM’s annual Smarter Consumer Study provide interesting insights. If consumers are smarter, they are expressing it with not just increased expectations, but an increasingly...
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Launch of Creating the Future of PR – shaping an exceptional future for the...
Advanced Human Technologies Group has just launched Creating the Future of PR, a publication that looks at how the Public Relations industry can create an exceptional future for itself and its clients...
View ArticleThe virtual agent of the future: Real-time photo-realistic human faces that...
I recently gave a series of opening keynotes on The Future of Customer Experience as part of a roadshow for omnichannel customer experience platform provider Genesys, which is running a global series...
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Collaboration and activation: the nub of the merger of physical and digital...
Last week I visited Melbourne Spring Fashion Week as a guest of IBM and the City of Melbourne. City of Melbourne’s over-arching vision for the annual Melbourne Spring Fashion Week is to position...
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